The ‘customer avatar’ that I envision for my adaptable-size bag product is a college student. They are not someone with much extra money so the idea of having one bag for all their needs would be ideal. This person would be young and most likely 18-25. They have a close relationship with their parents and friends and would have to be living close enough to them that visits are common but not too lengthy, from 2-4 days. They drive an old car, 10-15 years old, most likely in a more muted color like gray or brown. It's clear that they have no extra money, and it is reflected in every bit of their life and appearance. Their clothes aren’t ragged but it's clear not many of them are new at all.
The customer avatar is similar in that we are both college students with little money. I think this is no coincidence at all because since I am a college student and spend a lot of time with college students, I am very aware of the needs that my bag might fill for college students. Even though I do not usually have this same need, it is clear to me that it exists to those around me.
I can definitely relate to your avatar. I also chose to focus on a segment of college students for my posts. I feel that it is easier to write about things that you can relate to, so I do not think it is out of the ordinary to see a focus on college students. I think this is a good segment to focus on for your product.
ReplyDeleteI think you did a great job defining the type of person you would like to target and listed all the essential information that is needed to derive a target market. Although you were very specific with your description of the ideal customer, you have identified a large market that can not only be applied to the United States but to other countries around the world.
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