Assignment 9A - Testing the Hypothesis

My product is a travel bag that has zippers and pockets to expand and carry more, depending on the situational need.

Who: Of the 5 people I interviewed, most were college students. They were not interested in the product because either they didn’t travel or had a home in which keeping a small bag and a large bag was not an issue. One of the people I interviewed as a businesswoman who told me she would not use the bag because she felt it was too silly for her traveling. She was worried about running into potential customers and having them look oddly on her for having an adjustable bag.

What: The need for an adjustable bag differs from the need for simply another travel bag because while they both do serve the same purpose of helping people easily get around and hold their things, the adjustable bag serves the need for minimizing the space bags are taking up as well. This specification is what defines the need for this bag.

Why: These outsiders need is different because they do not have the same space constrictions. These people see it simply as another bag, not as a bag to help them save the storage room in their homes. These people in the boundary are much more concerned about having a bag with multiple uses.

	Inside	Outside
Who	College students in small living spaces, business people with differing travel schedules, and travelers who would use the bag to bring home souvenirs	People with homes having enough space for two different bags. People who don’t travel or stay overnight.
What	The need for a small bag that can take up a small amount of space when being stored, but expands to be larger and carry more when needed	The need is not simply a need for another travel bag, but for a bag that can save space.
Why	The need exists because college students have small homes and have very little space to store things. Business people sometimes go on short trips and only need a small bag, but this bag expands and also allows for those larger trips, without having to own a second bag.	The bag isn’t anything that’s going to change peoples lives, but it could make travel easier and save space in homes.