This segment has the need for a specific moment where they are going on a longer trip which is abnormal for most college students. The need is for a bag that can be small when stored but could be expanded to accommodate a longer trip.
Friday, February 15, 2019
Assignment 12A
I interviewed three college students around campus because college students seem to be the most prevalent segment to my product. In my interviews I found that college students are most aware of the issue when they are preparing for a long trip, only to realize that they don’t have a large enough bag. Most college students live in small spaces so having stored a huge bag for long trips really isn’t an option. The typical solution is to borrow a bag from a friend or go out and buy another small bag that they can keep in their small homes. Not much research goes into it, as people are generally are of their options are far as bags go. Most of the discussion goes on within close friends and family because these are the people who would be willing to lend a bag when needed.
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I think you've targeted a pertinent market segment that will benefit from your product. College students are constantly on the move and going to different places for different amounts of time. This product, while general and attractive to large amounts of people, can benefit this market segment due to their erratic behavior. College students and other people in that age range are known for having erratic buying behavior, and this product is something that will fill multiple needs.
ReplyDeleteJoe,
ReplyDeleteI really think that focusing on college students as your segment was a great idea. While college students do not often take long-distance trips throughout the school year, I feel as if they do often take sporadic trips throughout the year. Me personally, I think this would be a great idea because I often need to use separate bags when I am going on a weekend trip versus when I go home on breaks, even though neither are very lengthy or long-distance trips. Another segment that may be interested in this product could be people that travel for business frequently, as the length of their trips often vary.
Great work on this blog post, I think you did a great job in Identifying a target market that you want to focus on and interviewed the right people to find out more about the unmet requirement. In addition, I think this a great idea because I see myself dealing with this problem quite frequently. The one thing I would like to see in this product is that it has wheels to make the consumers life easier when traveling.
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